BUILDING THE
GOAD (GREATEST
OF ALL DIGITAL).

HOW’D WE DO IT?

For nearly a decade, Superdigital has created content, engaged followers, and monetized Julian Edelman's social presence, making the former New England Patriot an online star. We leverage the pre-reactive ability to capitalize on a moment.

Not only did Edelman become the first athlete to use Instagram Checkout, we made him one of the first athletes to pioneer content creation as we know it today.

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This is more of an origin story than a case study.
Watch the video Facebook Meta produced.
Ok fine, we made it for them but still, it’s based on a true story.

In a nutshell: it explains how we invented athlete social media and reactionary merchandise and how we are the standard bearers for all things sports and social.

It’s basically Rocky meets The Social Network. But without the yelling.