SMALL BOX,
SMALL AGENCY,
BIG RESULTS.
HOW’D WE DO IT?
To achieve viral growth on social we knew Xbox needed to tap into the Gen Z mindset.
Leading the development of platform-native content on TikTok and YouTube, our YouTube Shorts recently gained 960% more subscribers per video than other content.
We developed “On in 5”, a call to all gamers to show us what is really happening when they say they’ll be on in 5.